Online Marketing
In days gone by, building a great site was enough to ensure online success. In 2008 an online solution has to be backed up a cohesive online marketing strategy to gain online attention!
Forward Slash Media's sister company, Forward Slash Marketing, retains resources specialising in SEO, PPC and Social Media and can implement online marketing plans for clients ranging from SME's to Multi Nationals.
If you have a great site and the sales simply don't "cut the mustard" we strongly recommend you come and have a chat.
SEO
Search Engine Optimisation is the practice of taking a web site and optimising it to ensure it sits high up in the Search Engine's rankings. When you consider that approx. 80% of all visitors to Google click on the first 3 links and that over 60% of users perceive that the company at the top are "trusted" it becomes apparent how important Search Engines are to your online marketing and therefore your overall online success.
PPC
In Online Marketing terms, Pay per Click is in some ways the opposite of SEO. SEO is an ideal long term solution for site traffic, and its ROI increases over time whereas PPC can provide an immediate boost with a high upfront ROI that diminishes over time.
We therefore recommend that any site serious about online marketing considers both in their relevant place. We have experience in providing PPC campaign management for budgets ranging from £100 per month to £10,000 per month.
Social Media
Community based sites and non search orientated online marketing campaigns rely heavily on social media ... and with good reason! Social Media management and the correct use of sites such as Digg, Facebook, MySpace etc can deliver amazing amounts of traffic at a relatively low cost. We have regularly seen daily visitors jump by 100,000+ based on successful online marketing campaigns that have properly utilised social media management.