Designing a Fitness Site


Web design is more than just making content appear in other people’s web browser. With the Internet being the ever present part of our daily routine, it has become more complex than ever before. Web design today is science, influenced by many factors and components. Making a good web page is a difficult task every time you start working on a new project. When we were making a website for personal trainers in Toronto we had a unique set of circumstances in front of us. The key was making a webpage that will allow people to get information about Whitby personal trainers and Oshawa fitness professionals. So what was the challenge?

web12Content – when creating a web location such is this one, there are some things to keep in mind. If you want to build a successful location you have to have the right content. No matter how good design and SEO is behind it, your page is nothing without good content. People who search this kind of information won’t be mesmerized by showy graphics or neat scripts. It’s good to have those, but people are coming to the location primarily to get info. Make the information obvious and easy to access. Don’t make the user click through the site in order to get what they need if you can put it on the front page. Be careful with that, you don’t want your front page to be crowded, but it should have some basic info there as well as pointers to the level two information area.

web13Responsive – responsive web design is a standard by now. The simple fact that more and more people use tablets and smart phones for web browsing is making it mandatory to adapt your website for other devices. But it’s not all about scaling your page to fit the smaller screen, there is more to that. Think about it. People that look for fitness guides are likely to be younger, use smart phones and look for data on the go. Make your website usable for them. Make it simple and easy to use on the phone just as it is on the large screen. If you have complicated Flash, Java or PHP scripts – make alternatives for the phone users that might not be able to see them. Funky gadgets are cool, but only when we can use them.

web14Design – After you make sure the stuff you need is on the site and everyone can see it, think about the visual style. Match the colors and overall concept to the market niche you are trying to hit. If it is a fitness site, colors need to be modern, vibrant or contrasted. Website needs to be lean and fresh, looking like it sounds, radiating fitness, professionalism and sport. Matching the colors to fit the mood will create a more complete experience making your website more pleasant to the eye. At the bottom line, everybody likes nice things and sometimes that will be the scale tipping factor that sets you apart from other locations.

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Important SEO Tips


Search engine optimization is something you can’t go around if you want to have a successful website. You have to keep it in mind if you want your website to attract viewers and make your page visible. Whitby search engine optimization companies are rising in numbers, just as they are anywhere else in the world, and if you are looking for a SEO company in Whitby, ON, we’ve got some good news for you. We are the best SEO company for small businesses, and we will show you why, writing about some basics that we cover in our work with clients.

web6Singularity – you want your website to be about one, and one thing only. If you sell socks and flowers, it might be a good idea to separate the two, at least as far as the search engine optimization goes. Choosing one theme makes it easier to pick keywords and in return makes it easier for search engines to find you. In this case: less is more, and making yourself easier to find will always do you good. A true master is always the best at one thing, never at dozen of them, and you should apply that to your website.

web9Use of words – when you have narrowed your words down, use them wisely. Not all content was created equal and it certainly isn’t treated that way by the search robots. In order to make your words more visible, include them in titles, headings, site description and tag line as well as in your links. Hack, why stop there? Use the keywords in your permalinks, too! This way, you will boost the visibility and also make a better experience for the user that has to read through all that text.

web7Speed – even after you are found, that is just the start. Your page website must be fast and react quickly in order to make the user stay there and not run away. Only a light webpage is a fast one. Make sure you don’t make it heavy with large images, unnecessary high resolution graphics or complex JavaScript and Flash files. In this department, also – the less is more, and flashy design might be cool and mind blowing, but it counts for nothing if it’s the thing that drives your viewers away.

web8Pictures – just because they are pictures, that is no reason that they shouldn’t be readable. Searching robots are going through all the elements you have on your website and images are no exception. When posting pictures, make sure their name is their description at the same time. And if it’s a keyword at the same time – you’ve won a jackpot! Also, make sure that you give your pictures alt tags, with the same naming rule applied to them as with naming them. It’s much better having that, than a picture named “111affa.jpg” on your page.

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4 Tips To Improve Your Web Page Efficiency

Creating pages, putting content online and making it available to customers is only the first step when the web design is in question. Every professional web site must aim not just to “be” out there, but also to be useful and interesting to the user. You will want user to find your site easily and then stay there and get the info or product that he needs. Your web site must complement the company or help the business, otherwise it’s just a waste of money.

web1Logo – having a good, obvious and likable logo is very important in web design. Users are used to seeing it on top of the page, most often on the left side. Another user habit is to expect your logo to be a link to the home page, so make sure you do that too. Using the high resolution version of a logo is also important as it will make it pop out more and be smoother and cleaner. Make sure your logo matches the site colors and creates a complete picture of your enterprise or product.

web2Navigation – another element that you need to use with respect of user’s habits is the navigation bar. Navigation usually goes on top of the page, under the logo, in a horizontal tab. If there is more than one navigation bar on your site – here is a tip for you: rather than placing it under the primary one, place it in the right sidebar. This way you will make the page easier to read and navigate, helping the user. It might seem redundant, but people don’t want to struggle and think too much about the website they are visiting. They are there to get things done, and simple navigation is a web speedway.

web3Focus – one site is one complex body, but you also need to keep in mind that every page by itself is just as important. When designing the look of your pages, make sure they are not too crowded with information and graphic content. User’s eyes will get lost or confused in such an environment, and you should shift your efforts towards getting your page to be simple and easy to look at and understand. User can’t spend more than a few seconds deciding where to go or what to do next. Sites with such problems will have only short visits and no one will come back to visit it the second time.

web4Composition – just like in a painting, every page on your web site must have good composition. If your page is text oriented, try to establish a rhythm in order to make the text more interesting. Add pictures and titles now and then, separate them so the user has a feeling of dynamic. This way your text will be interesting and people will love visiting your web site again and again. This rule applies to all other websites, you just need to think how to make it more interesting for the visitor.

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